EVERY business needs customers and taking care of them needs to be a keystone of your business planning and development, your marketing and sales strategy and your every-day working practices – for you as owners/leaders or team managers, and your employees from bottom to top – every role, every person, everyone!
Attention! Leaders and Managers … Your employee teams are also your marketers! How you treat them, how you relate to them will reflect on their customer care and your future customers too perhaps. It’s not realistically possible to separate work-life and personal life for a person – they are one and the same, just a different environment …but the same mind and perceptions, needs and expectations, values and beliefs! You can’t change that but, yes, you can influence them. (Similarly with your customers)