Managing a business of any size is important to keep everyone focusing on the goals and objectives, knowing their roles and responsibilities as part of each team and the whole company, and sharing the dream for the company. It could be CEO of a large corporate company, heading a leadership team, or a small-medium sized business you own, even a sole trader managing themselves and their business interests. It’s a crucial role. It can be stressful but fulfilling, and insights can help when the big picture isn’t relevant in the day to day management – but the people do! They are who you manage, not the business per se – the employees, stakeholders, public and of course, customers and suppliers.
Managing your team will be complex and time consuming but your job is just that – the people who do the work, produce the goods, support the company and work together to achieve the goals you set and the company objectives you are employed to work to.
- Performance management
- Workload sharing
- Supervision & Appraisals
- Care and support of the team and individuals
Knowing yourself includes knowing your personal limits generally and in certain circumstances – life events, unforeseen issues arising and extra workloads that you will need to balance with home life and family commitments too often. Relationships can be stressful at times, or personal confidence issues with certain projects or situations, or in life generally – you can’t separate work and home within one person.
Once the sales and marketing are completed – or perhaps during as well – the care you give your customers from small but considerate offerings that speak to them of individual knowledge and understanding, to the larger customer accounts that get preferential treatment every one of your customers deserves
- Good service day to day
- Considerate behaviours and attention from your staff
- Quality products and services that provide what you promise
- Easy and effective processes and systems to buy and use your services
- Insights and trust that your branding bring to their lives
All businesses need to share their wares and let potential customers they exist, what they have to offer and how they work with their customers. No matter the size or number of employees, the product range or sector supplied – marketing leads to the sales and the selling is a key role in many businesses from sole traders to multi-nationals or international corporations and public sector for example.
- Social Media
- Advertising on and offline
- Stationary and leaflets, cards
- Image and branding for the business
- Business Planning
- Business Admin responsibilities like tax and salaries